Illustrator | Photoshop | Dimensions
Luvfulls is a waffle packaging project that consists of frozen waffles, waffle mix,
and syrup packaging. My approach to this project was using a unique packaging style. The muted colors convey a cozy feeling, and the black and white fruit/waffle images are decorated throughout the packaging which inspired the color palette. The spiral waffle outline was initially used in my first draft of the logo, but then I found it was utilized better as a supporting element.
and syrup packaging. My approach to this project was using a unique packaging style. The muted colors convey a cozy feeling, and the black and white fruit/waffle images are decorated throughout the packaging which inspired the color palette. The spiral waffle outline was initially used in my first draft of the logo, but then I found it was utilized better as a supporting element.
The first example is for the frozen waffles. The second example is for the waffle mix.
